Every dog has a toy personality.

Some pups want a snuggle buddy. Some want something to chase. Others just need a good chew.

That's the thinking behind Good Boy's (Spectrum Brands) new toy bins, which were successfully rolled out into 284 Tesco stores across the UK. 

Each bin merchandises toys by play state, so shoppers can match the right one to their buddy without the guesswork. Retailers get tidier shelves, simpler management and a more intuitive shopping journey.

The result? A fresher pet toy category, stronger sales uplift and Good Boy brand easily spotted from the aisle.