Keep beverages chilled and coolers well-filled

As one of the biggest product categories in European grocery stores, beverages are a key driver of footfall – especially in convenience formats. However, managing this section comes with its challenges: broken bottles, lukewarm drinks, and waste from poor product rotation can all impact sales.

And then there’s the complexity of packaging. The beverage category spans three major sub-segments, each with its own merchandising needs:

• Beer, Wines & Spirits (BWS) require careful handling to prevent breakages while also inspiring shoppers.
• On-the-go beverages must always be chilled and ready for immediate enjoyment, even during peak hours.
• Larger family-size drinks demand efficient space management while ensuring older stock is sold first.

With the right solutions, stores can cater to every shopper mission without adding to personnel workload. The goal? Less hassle, better visibility, and more sales.

”We don't need to pull the bottles and cans to the front anymore, which has given us more time for other tasks.” 

- Annsi Äyräntö, Shift manager, K-Citymarket Länsikeskus, Finland

Smart merchandising for a better shopping experience and higher profits

Good merchandising isn’t just about looking neat – it makes restocking faster, keeps products in sight, and helps stores sell more with less effort.  Solutions like pushers, gravity-fed systems, and rotating shelves help personnel restock faster while keeping products neatly front-faced. For perishable items like smoothies, using a first-in, first-out system is crucial to reducing waste.

Well-organised shelves make shopping easier, and thoughtful signage takes it further.

Clear category and shelf labels help shoppers find what they need in seconds. And for brands, tools like branded trays and shelf liners don’t just protect space – they create impact.

When done right, beverage merchandising not only makes life easier for store teams but also keeps shoppers coming back for more. Cheers to that!